Lifecycle Management means we have the expertise and capability to add value to properties within any stage of the lifecycle. This includes, but is not limited to, real estate development and construction services for commercial, residential, and hotel properties. This lifecycle structure acts as quality assurance by providing the control necessary to produce timely results at the high-standards expected while generating maximum ROI for stakeholders.
33 Degrees
What’s in a name? 33 Degrees means many things, but was chosen because both our Scottsdale and Atlanta offices share the latitude of 33°. It is symbolic of our alignment and unity in servant leadership, vigilance, and our commitment to excellence. It all starts with remembering that businesses are made for people, by people.
3.5M
Square feet under management
175+
Properties under management
and development
28+
States and Canadian Providences
$987M*
Assets under management
*As of 12/23/19
Portfolio Companies
Meet the Teams
Click below to view a specific team
AllHospitality ManagementFinance, Underwriting, M&A, Research ManagementAsset & Property Management
Managing Director - Capital Markets
J. Huff Forness Jr.
Executive Vice President of Community Outreach
Anna Tovar
Vice President, Research & Underwriting
Sunny Huang
Associate General Counsel
Adrian Betts
Managing Director - Capital Markets
J. Huff Forness Jr.
His career spans more than 20 years of varied experience in financial management, capital markets, and corporate strategy.
Huff served as Senior Vice President of Iberiabank, a $35Bn regional bank headquartered in Louisiana. Earlier, Huff held senior-level positions in both originations and credit at various commercial banks, including Atlantic Capital Bank, SunTrust, and BB&T.
Huff holds a Master of Business Administration from Mercer University, Stetson School of Business and a Bachelor of Science in Finance from Georgia Southern University.
Executive Vice President of Community Outreach
Anna Tovar
Anna is Executive Vice President of Community Outreach at 33 Degrees. Anna will primarily focus on site selection and acquisition, strengthening community partnerships and general business development. Her passion for people and focus on empathy have made her a tremendous leader who cultivates a culture of growth and excellence.
Prior to heading up community outreach at 33 Degrees, she served as an elected public servant in various roles in Arizona. Anna currently serves as an Arizona Corporation Commissioner. She is the first Latina to hold this statewide office.
Vice President, Research & Underwriting
Sunny Huang
Sunny provides leadership at our Hong Kong Office, overseeing research and marketing in Asia, and supports 33 Degrees in M&A, underwriting, and marketing globally. Her team builds financial models for potential investments and workout opportunities, with deep, localized research for commercial real estate, with market assessments, financials, and economic analysis.
Sunny has comprehensive research and acquisition experience in private equity with leading Chinese firms. She received an MSc in Investment Management from the Hong Kong University of Science and Technology, and a B.S. in Finance from Zhejiang University.
Associate General Counsel
Adrian Betts
Adrian is Associate General Counsel for the 33 Degrees family of companies. Over the course of his 14 years practicing law, he has represented borrowers, lenders, investors, developers, and landlords in transactions involving multifamily, single-family, retail, industrial, office, and hospitality projects. He primarily assists in lease negotiation and asset management.
In addition, he has served on the board of several non-profit organizations and provided volunteer legal services throughout the greater Phoenix community. Adrian graduated from the University of Notre Dame with a degree in finance, and the UCLA School of Law, and is a member of the Arizona Bar Association.
